# Conversion Flowchart Demo id: `024f0738-4b85-4a7d-8913-71a1788a1c2a` Replay one conversion end to end Play: https://demo.everflow.io/preview.html?id=024f0738-4b85-4a7d-8913-71a1788a1c2a Share: https://demo.everflow.io/s/024f0738-4b85-4a7d-8913-71a1788a1c2a Each step is the tooltip the visitor sees, a one-line description of the screen, and what that screen is in Everflow. Generated from `screens_json` — not a second CMS. ## Step 1 · Conversion Report · any row opens the chart - **Screen:** Conversion Report · any row opens the chart - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** What actually happened to this conversion? Every report gives you a number. This gives you the story behind one of them. Let's follow a single transaction. ## Step 2 · Conversion Report · any row opens the chart - **Screen:** Conversion Report · any row opens the chart - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** Open it from any conversion or click, in any report. No setup, no new report to build. ## Step 3 · Conversion Flowchart · the whole journey - **Screen:** Conversion Flowchart · the whole journey - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** Click, conversion, events, partner postbacks. The whole path in one view, left to right. When a journey has more than one touch, both partners show in the click column. One gets the credit. ## Step 4 · Flowchart · node detail - **Screen:** Flowchart · node detail - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** Every node carries its own detail. The captured email, the exact second, the partner that sent it. ## Step 5 · Flowchart · totals for this journey - **Screen:** Flowchart · totals for this journey - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** Sale amount, revenue and payout for this journey. Only as complete as what you pass in. Ecommerce usually sends all three; a more complicated model does not have to. ## Step 6 · Flowchart · partner postbacks - **Screen:** Flowchart · partner postbacks - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** Your partner says they never got the postback. Here are three, timestamped, all delivered. ## Step 7 · Postback detail · payload and response - **Screen:** Postback detail · payload and response - **In Everflow:** Postbacks (S2S) are server-to-server conversion tracking between the advertiser, Everflow, and the partner. - **Tooltip:** Open any one for the payload and the response it came back with. The argument ends here. ## Step 8 · Flowchart · the duplicate that was caught - **Screen:** Flowchart · the duplicate that was caught - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** One click produced two conversions, same second, same amount. This is the one that was approved. ## Step 9 · Flowchart · the duplicate that was caught - **Screen:** Flowchart · the duplicate that was caught - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** Directly beneath it, the same conversion again, reading Rejected. Everflow caught it before the partner was paid twice. ## Step 10 · Flowchart · the duplicate that was caught - **Screen:** Flowchart · the duplicate that was caught - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** Zero seconds apart. The chart puts the gap on the connector, so a duplicate is visible without reading a single timestamp. ## Step 11 · Flowchart · status menu - **Screen:** Flowchart · status menu - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** Flowchart is not read-only. Disagree with a call and set it as rejected from right here. ## Step 12 · Flowchart · adjust revenue and payout - **Screen:** Flowchart · adjust revenue and payout - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** Or adjust the revenue and payout after the fact, when the advertiser sends a correction. ## Step 13 · Flowchart · confirm the change - **Screen:** Flowchart · confirm the change - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** Behind a confirmation, so it cannot happen by accident. Every change is logged with who and when. ## Step 14 · Flowchart · confirm the change - **Screen:** Flowchart · confirm the change - **In Everflow:** Conversion Flowchart shows how a click becomes a conversion across steps and events. - **Tooltip:** One transaction, start to finish Where it came from, what it triggered, who was told, and what you changed. When a report and the flowchart disagree, the flowchart is the one you trust. Not an Everflow customer yet? See this running on your own conversions with our team.