# Meta Ads Media Buying Demo id: `0a3b6dd3-62e8-4770-b9fc-399fe5a700f5` See what your paid social is actually worth downstream. Play: https://demo.everflow.io/preview.html?id=0a3b6dd3-62e8-4770-b9fc-399fe5a700f5 Share: https://demo.everflow.io/s/0a3b6dd3-62e8-4770-b9fc-399fe5a700f5 Each step is the tooltip the visitor sees, a one-line description of the screen, and what that screen is in Everflow. Generated from `screens_json` — not a second CMS. ## Step 1 · Dashboard · daily stats - **Screen:** Dashboard · daily stats - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Meta Can Switch Off Your Ad Account. It Cannot Switch Off Your Record. Meta's own terms let it modify, suspend or terminate access at any time, and enforcement relies primarily on automated technology. What a restriction costs you is the ability to advertise and optimize. Not the record of what your partners actually drove. Meta was never built to be that record anyway. It keeps event data for a maximum of two years. ## Step 2 · Dashboard · daily stats - **Screen:** Dashboard · daily stats - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Every conversion is recorded on your own domain first, then sent on to Meta through your existing Meta pixel. Everflow adds a server-side path; it does not replace the pixel. ## Step 3 · Manage Integrations · Media Buying tab - **Screen:** Manage Integrations · Media Buying tab - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Two Meta rows, two jobs. Meta sends your conversions out. Meta Ads Cost pulls your spend in. Either one works on its own. ## Step 4 · Partner Portal · connect Meta - **Screen:** Partner Portal · connect Meta - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Setup is two sided and the partner's side comes first. They connect their own Meta Business account here, in their portal, with a Business Name and an Access Token, before you configure anything. [How Meta attribution works for partners](https://helpdesk.everflow.io/collaborator/meta-facebook-attribution-for-partners?affid=64478&sub1=meta-media-buying&sub5=partner-meta-attribution&sourceid=interactive-demo) ## Step 5 · Edit Postback · Meta delivery method - **Screen:** Edit Postback · Meta delivery method - **In Everflow:** Postbacks (S2S) are server-to-server conversion tracking between the advertiser, Everflow, and the partner. - **Tooltip:** This is not a normal postback. There is no URL to paste. You pick your partner's ad account, then map fields. The Fbc value, built from the click's fbclid, is the last one you set. It is what lets Meta match the conversion back to the ad. [How this works](https://helpdesk.everflow.io/customer/meta-facebook-instagram-integration) ## Step 6 · Edit Postback · Meta delivery method - **Screen:** Edit Postback · Meta delivery method - **In Everflow:** Postbacks (S2S) are server-to-server conversion tracking between the advertiser, Everflow, and the partner. - **Tooltip:** Set the level to Specific, not Global. A global Meta postback also fires on traffic that never came from Meta, and it has nothing to match on without an fbclid. ## Step 7 · Edit Postback · Meta delivery method - **Screen:** Edit Postback · Meta delivery method - **In Everflow:** Postbacks (S2S) are server-to-server conversion tracking between the advertiser, Everflow, and the partner. - **Tooltip:** Event Source URL is set per partner, and setting it is on you, not them. Budget time if you run many. ## Step 8 · Offer · Tracking and Controls - **Screen:** Offer · Tracking and Controls - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Keep this offer on Direct Linking. Meta requires it and that is not an Everflow rule. Redirect links are what get ads rejected. [Direct linking vs redirect tracking](https://helpdesk.everflow.io/customer/introduction-to-tracking-links-click-tracking-redirect-direct?affid=64478&sub1=meta-media-buying&sub5=tracking-links-intro&sourceid=interactive-demo) ## Step 9 · Tracking Link Generator · Meta macros - **Screen:** Tracking Link Generator · Meta macros - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Drop Meta's macros into two sub IDs, the spare tracking fields on every click, so every click carries its ad set and its ad. [Getting tracking links and creative assets](https://helpdesk.everflow.io/collaborator/how-to-get-tracking-links-creative-assets?affid=64478&sub1=meta-media-buying&sub5=tracking-links-creatives&sourceid=interactive-demo) ## Step 10 · Partner Postback Details · first live click - **Screen:** Partner Postback Details · first live click - **In Everflow:** Postbacks (S2S) are server-to-server conversion tracking between the advertiser, Everflow, and the partner. - **Tooltip:** Your first live ad click is the test. An fbclid only arrives on a real click from a real Meta ad, so there is nothing to fake until one lands. Watch the first one arrive here. [How to test partner postbacks](https://helpdesk.everflow.io/customer/how-to-test-partner-postbacks?affid=64478&sub1=meta-media-buying&sub5=test-partner-postbacks&sourceid=interactive-demo) ## Step 11 · Dimensional Report · by ad set and ad - **Screen:** Dimensional Report · by ad set and ad - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Break the traffic down by ad set and ad. Same table, same date range as every other partner you run. ## Step 12 · Partner Report · spend and return - **Screen:** Partner Report · spend and return - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Turn on spend and revenue side by side. One table, one date range, no exporting two platforms into a spreadsheet. [Partner Report reference](https://helpdesk.everflow.io/customer/partner-report?affid=64478&sub1=meta-media-buying&sub5=partner-report&sourceid=interactive-demo) ## Step 13 · Partner Report · spend and return - **Screen:** Partner Report · spend and return - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** $90.00 back on $69.77 spent on this campaign. The row below spent more than it made. Revenue divided by ad spend, both numbers right there. ## Step 14 · Partner Report · spend and return - **Screen:** Partner Report · spend and return - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Your count and Meta's will not match. Meta credits a click for 7 days and a view for 1, counts some conversions it models rather than observes, and stitches across devices. This is the independent count, on one definition you control. ## Step 15 · Partner Report · spend and return - **Screen:** Partner Report · spend and return - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Run Your Paid Traffic Through the Same Platform as Everything Else Direct links Meta accepts, conversions sent server side, and spend next to return in one report.