# Customer Value Demo id: `337cacea-c3a9-4f4d-b843-d9490b58a341` See which partners actually drive revenue — click through it yourself. Play: https://demo.everflow.io/preview.html?id=337cacea-c3a9-4f4d-b843-d9490b58a341 Share: https://demo.everflow.io/s/337cacea-c3a9-4f4d-b843-d9490b58a341 Each step is the tooltip the visitor sees, a one-line description of the screen, and what that screen is in Everflow. Generated from `screens_json` — not a second CMS. ## Step 1 · Custom Data Points · three active - **Screen:** Custom Data Points · three active - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** What Should I Reward For? A customer who spends $20 and never comes back earns your partner exactly what a customer who spends $2,000 earns them. Most programs cannot tell the difference. Customer Value can. It follows the individual end user your partner sent you, the actual person who signs up and spends, and pays when that person proves their worth. Pick the one closest to your business and I will build it. You can switch at any point. ## Step 2 · Custom Data Points · three active - **Screen:** Custom Data Points · three active - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Let's Reward the Players Who Actually Spend A player who spends $20 and never comes back earns your partner exactly what a player who spends $2,000 earns them. Most programs cannot tell the difference. Customer Value can. It follows the individual end user your partner sent you, the actual person who signs up and spends, and pays when that person proves their worth. I will build the rule for in-app spend, on players I can actually pay out on. You can switch to another example any time, from the menu up top. ## Step 3 · Custom Data Points · three active - **Screen:** Custom Data Points · three active - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Let's Reward the Subscribers Who Stay A subscriber who pays once and churns earns your partner exactly what one who renews for years earns them. Most programs cannot tell the difference. Customer Value can. It follows the individual end user your partner sent you, the actual person who signs up and pays, and rewards your partner when that person proves their worth. I will build the rule for subscription revenue, on accounts I can actually pay out on. You can switch to another example any time, from the menu up top. ## Step 4 · Custom Data Points · three active - **Screen:** Custom Data Points · three active - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Let's Reward the Accounts That Actually Adopt An account that signs up and never logs in earns your partner exactly what one spending tokens every day earns them. Most programs cannot tell the difference. Customer Value can. It follows the individual end user your partner sent you, the actual account that signs up and consumes, and pays when that account proves its worth. I will build the rule for usage billed, on accounts I can actually pay out on. You can switch to another example any time, from the menu up top. ## Step 5 · Custom Data Points · three active - **Screen:** Custom Data Points · three active - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Data points are the facts you send Everflow about one person. Mine are total spend, country, and whether the account is verified. Yours can be almost anything you already track: deposits, lifetime orders, subscription tier, trades closed, plan type. ## Step 6 · Custom Data Points · three active - **Screen:** Custom Data Points · three active - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Data points are the facts you send Everflow about one person. Mine are total revenue, country, and whether the account is verified. Yours can be almost anything you already track: deposits, lifetime orders, subscription tier, trades closed, plan type. ## Step 7 · Custom Data Points · three active - **Screen:** Custom Data Points · three active - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Data points are the facts you send Everflow about one person. Mine are total usage billed, country, and whether the account is verified. Yours can be almost anything you already track: deposits, lifetime orders, subscription tier, trades closed, plan type. ## Step 8 · Custom Data Points · three active - **Screen:** Custom Data Points · three active - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Two of them do the deciding here: Total In-App Purchases and Account Status. One measures money, the other decides whether I can pay on it at all. Country, up above, does the third job. ## Step 9 · Custom Data Points · three active - **Screen:** Custom Data Points · three active - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Two of them do the deciding here: Total In-App Purchases and Account Status. One measures money, the other decides whether I can pay on it at all. Country, up above, does the third job. ## Step 10 · Custom Data Points · three active - **Screen:** Custom Data Points · three active - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Two of them do the deciding here: Total In-App Purchases and Account Status. One measures money, the other decides whether I can pay on it at all. Country, up above, does the third job. ## Step 11 · Add Data Point · Total In-App Purchases - **Screen:** Add Data Point · Total In-App Purchases - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Creating one takes a name and a type. This is Total In-App Purchases, set to Number so I can compare it against a threshold later. Text is for values you match exactly, like a country or a plan name. Both the name and the type lock once you save. ## Step 12 · Add Data Point · Total In-App Purchases - **Screen:** Add Data Point · Total In-App Purchases - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Creating one takes a name and a type. This is Total Subscription Revenue, set to Number so I can compare it against a threshold later. Text is for values you match exactly, like a country or a plan name. Both the name and the type lock once you save. ## Step 13 · Add Data Point · Total In-App Purchases - **Screen:** Add Data Point · Total In-App Purchases - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Creating one takes a name and a type. This is Total Usage Billed, set to Number so I can compare it against a threshold later. Text is for values you match exactly, like a country or a plan name. Both the name and the type lock once you save. ## Step 14 · Data Point Details · parameter name - **Screen:** Data Point Details · parameter name - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Everflow gives every data point a parameter name. That is the piece you add to your conversion URL. From then on, every time that URL fires, the value lands against the right person automatically. ## Step 15 · Advertiser Postback Report · the values arriving - **Screen:** Advertiser Postback Report · the values arriving - **In Everflow:** Postbacks (S2S) are server-to-server conversion tracking between the advertiser, Everflow, and the partner. - **Tooltip:** Here is what that looks like live. Every one of these inbound postbacks carries total in app purchases, account status and a user id. The user id is the one hard requirement. Without an identifier there is no person to attach the value to. Wiring this up for the first time? [Our advertiser postbacks guide walks through it.](https://helpdesk.everflow.io/customer/introduction-to-partner-advertiser-postbacks?affid=64480&sub1=customer-value-demo) ## Step 16 · Payout & Revenue Rules - **Screen:** Payout & Revenue Rules - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Data points measure. Rules decide. A rule watches one or more of those facts and acts when they cross a line you set. You can run many at once, which is how programs end up with different payouts by region, by tier, or by product. ## Step 17 · Add Rule · General · specific offers - **Screen:** Add Rule · General · specific offers - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** First, where the rule applies. I am scoping mine to specific offers so it only touches the game I am promoting. You can leave it across everything, or narrow it to particular partners or advertisers instead. ## Step 18 · Add Rule · General · specific offers - **Screen:** Add Rule · General · specific offers - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** First, where the rule applies. I am scoping mine to specific offers so it only touches the plan I am promoting. You can leave it across everything, or narrow it to particular partners or advertisers instead. ## Step 19 · Add Rule · General · specific offers - **Screen:** Add Rule · General · specific offers - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** First, where the rule applies. I am scoping mine to specific offers so it only touches the product I am promoting. You can leave it across everything, or narrow it to particular partners or advertisers instead. ## Step 20 · Add Rule · Timeframe - **Screen:** Add Rule · Timeframe - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Next, the clock. You have options here. Recurring resets progress every day, week, month or quarter. Continuous never resets, so value accumulates for the whole life of the customer. Pick whichever matches how you think about the customer. The rest of the build is identical either way. ## Step 21 · Add Rule · Timeframe - **Screen:** Add Rule · Timeframe - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Next, the clock. You have options here. Recurring resets progress every day, week, month or quarter. Continuous never resets, so value accumulates for the whole life of the customer. Pick whichever matches how you think about the customer. The rest of the build is identical either way. ## Step 22 · Add Rule · Timeframe - **Screen:** Add Rule · Timeframe - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Next, the clock. You have options here. Recurring resets progress every day, week, month or quarter. Continuous never resets, so value accumulates for the whole life of the customer. Pick whichever matches how you think about the customer. The rest of the build is identical either way. ## Step 23 · Add Rule · Behavior · pick the data point - **Screen:** Add Rule · Behavior · pick the data point - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Now the conditions. This is the tab that does the real work. I pick the data point I want to watch, then how to read it, then what to compare it against. ## Step 24 · Rule · Behavior · three conditions with AND - **Screen:** Rule · Behavior · three conditions with AND - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Three conditions, joined with AND. Total In-App Purchases over 50, a country I can pay on — this deal covers DE — and an account status of verified. All three have to be true. That is deliberate: spend on its own would trigger the bonus for anybody, and I only want to reward partners who bring players I can actually pay out on. ## Step 25 · Rule · Behavior · three conditions with AND - **Screen:** Rule · Behavior · three conditions with AND - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Three conditions, joined with AND. Total In-App Purchases over 50, a country I can pay on — this deal covers DE — and an account status of verified. All three have to be true. That is deliberate: revenue on its own would trigger the bonus for anybody, and I only want to reward partners who bring subscribers I can actually pay out on. ## Step 26 · Rule · Behavior · three conditions with AND - **Screen:** Rule · Behavior · three conditions with AND - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Three conditions, joined with AND. Total In-App Purchases over 50, a country I can pay on — this deal covers DE — and an account status of verified. All three have to be true. That is deliberate: usage on its own would trigger the bonus for anybody, and I only want to reward partners who bring accounts I can actually pay out on. ## Step 27 · Rule · Behavior · the bonus it pays - **Screen:** Rule · Behavior · the bonus it pays - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Finally, what it pays. A bonus is added on top of the payout the partner already earns, at most once per customer. $75 to whoever brought that player. Choose Substitution instead and the amount replaces the normal payout rather than adding to it. ## Step 28 · Rule · Behavior · the bonus it pays - **Screen:** Rule · Behavior · the bonus it pays - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Finally, what it pays. A bonus is added on top of the payout the partner already earns, at most once per customer. $75 to whoever brought that subscriber. Choose Substitution instead and the amount replaces the normal payout rather than adding to it. ## Step 29 · Rule · Behavior · the bonus it pays - **Screen:** Rule · Behavior · the bonus it pays - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Finally, what it pays. A bonus is added on top of the payout the partner already earns, at most once per customer. $75 to whoever brought that account. Choose Substitution instead and the amount replaces the normal payout rather than adding to it. ## Step 31 · Rule Details · High-Value Player Bonus - **Screen:** Rule Details · High-Value Player Bonus - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** The finished rule, in plain English. The three lines a player has to cross, and nothing else. No scripts, no custom code, no engineering ticket. ## Step 32 · Rule Details · High-Value Player Bonus - **Screen:** Rule Details · High-Value Player Bonus - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** The finished rule, in plain English. The three lines a subscriber has to cross, and nothing else. No scripts, no custom code, no engineering ticket. ## Step 33 · Rule Details · High-Value Player Bonus - **Screen:** Rule Details · High-Value Player Bonus - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** The finished rule, in plain English. The three lines an account has to cross, and nothing else. No scripts, no custom code, no engineering ticket. ## Step 34 · Conversions · player 2013 · bonus paid - **Screen:** Conversions · player 2013 · bonus paid - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Here is a player who cleared all three. 1,740.91 in purchases, country DE, account verified. The bonus sits right beside the purchase that earned it, so you can see exactly what the rule paid and which partner it went to. ## Step 35 · Conversions · player 2013 · bonus paid - **Screen:** Conversions · player 2013 · bonus paid - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Here is a subscriber who cleared all three. 1,740.91 billed, country DE, account verified. The bonus sits right beside the renewal that earned it, so you can see exactly what the rule paid and which partner it went to. ## Step 36 · Conversions · player 2013 · bonus paid - **Screen:** Conversions · player 2013 · bonus paid - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Here is an account that cleared all three. 1,740.91 of usage, country DE, account verified. The bonus sits right beside the usage that earned it, so you can see exactly what the rule paid and which partner it went to. ## Step 37 · Conversions · player 2021 · no bonus - **Screen:** Conversions · player 2021 · no bonus - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** And here is why the country condition matters. Same offer, real spend on the account — and no bonus at all. Their country is NZ, and this deal only pays on DE. One condition out of three is enough to stop it. That is what the AND is for. ## Step 38 · Conversions · player 2021 · no bonus - **Screen:** Conversions · player 2021 · no bonus - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** And here is why the country condition matters. Same offer, real revenue on the account — and no bonus at all. Their country is NZ, and this deal only pays on DE. One condition out of three is enough to stop it. That is what the AND is for. ## Step 39 · Conversions · player 2021 · no bonus - **Screen:** Conversions · player 2021 · no bonus - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** And here is why the country condition matters. Same offer, real usage on the account — and no bonus at all. Its country is NZ, and this deal only pays on DE. One condition out of three is enough to stop it. That is what the AND is for. ## Step 40 · Conversion Details · the bonus names its rule - **Screen:** Conversion Details · the bonus names its rule - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Every bonus is traceable. This payout names the rule that created it, High-Value Player Bonus, right on the conversion. So when a partner asks why they were paid what they were paid, you have the answer on one screen. ## Step 41 · Conversion Details · the bonus names its rule - **Screen:** Conversion Details · the bonus names its rule - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** That took a few minutes. It runs from here. I decided what a valuable customer looks like, sent the facts that prove it, wrote one rule, and watched it pay the partner who earned it and skip the one who did not. Once the rule is set it will apply automatically. It works on every customer your partners send, on the behaviour you picked, for as long as the rule is on. And it is not stuck in the dashboard. Everything I just clicked has an API behind it, so your own systems can create the data points, set the rules, and read the payouts back. ## Step 42 · Conversion Details · the bonus names its rule - **Screen:** Conversion Details · the bonus names its rule - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Now Build Yours You just watched me reward spend, from customers I can pay on. Yours might be deposits and retention, or orders and plan tier, or something nobody else in your vertical tracks. Bring the thing you actually care about and we will map it to your data. ## Step 43 · Conversion Details · the bonus names its rule - **Screen:** Conversion Details · the bonus names its rule - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Now Build Yours You just watched me reward revenue, from customers I can pay on. Yours might be deposits and retention, or orders and plan tier, or something nobody else in your vertical tracks. Bring the thing you actually care about and we will map it to your data. ## Step 44 · Conversion Details · the bonus names its rule - **Screen:** Conversion Details · the bonus names its rule - **In Everflow:** Customer Value pays partners on real downstream value (deposits, LTV), not just the first conversion. - **Tooltip:** Now Build Yours You just watched me reward usage, from customers I can pay on. Yours might be deposits and retention, or orders and plan tier, or something nobody else in your vertical tracks. Bring the thing you actually care about and we will map it to your data.