# TikTok Media Buying Demo id: `b685207b-011a-4077-81ea-ff5107bec827` See what your TikTok spend is actually worth downstream. Play: https://demo.everflow.io/preview.html?id=b685207b-011a-4077-81ea-ff5107bec827 Share: https://demo.everflow.io/s/b685207b-011a-4077-81ea-ff5107bec827 Each step is the tooltip the visitor sees, a one-line description of the screen, and what that screen is in Everflow. Generated from `screens_json` — not a second CMS. ## Step 1 · Dashboard · daily stats - **Screen:** Dashboard · daily stats - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** TikTok Grades Its Own Homework Connect your TikTok ad account and Everflow becomes the independent count. Your conversions get pushed back to TikTok. Your paid ads and your creators land in one report, whether they send a link or a code. This is TikTok Ads. TikTok Shop attributes in its own closed loop, not here. ## Step 2 · Manage Integrations · Media Buying tab - **Screen:** Manage Integrations · Media Buying tab - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Two TikTok rows, two jobs. TikTok sends your conversions out. TikTok Ads Cost pulls your spend in. ## Step 3 · Add Offer · Tracking and Controls - **Screen:** Add Offer · Tracking and Controls - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Turn on Direct Linking for this offer. TikTok flags redirect links, so your partners pull a link that goes straight to your site. ## Step 4 · TikTok Ads Account · partner details - **Screen:** TikTok Ads Account · partner details - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Your TikTok ad account is a partner here, and the integration lives in their portal, not yours. We are skipping the setup detail. The full steps are in the [help desk](https://helpdesk.everflow.io/customer/tiktok-integration-for-core-platform?affid=64474). ## Step 5 · TikTok Postback · scoped to this partner - **Screen:** TikTok Postback · scoped to this partner - **In Everflow:** Postbacks (S2S) are server-to-server conversion tracking between the advertiser, Everflow, and the partner. - **Tooltip:** Scope the postback to this partner only. It fires on TikTok conversions, matched on the ttclid. TikTok then optimizes toward purchases, not clicks. ## Step 6 · Manage Partners · creator roster - **Screen:** Manage Partners · creator roster - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Creators onboard themselves through a sign-up link, or you create them over the API. The roster exports to CSV or JSON any time. An AI agent can read the same list back over MCP. ## Step 7 · Manage Coupon Codes · active codes - **Screen:** Manage Coupon Codes · active codes - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Some of your traffic never clicks a link. Organic posts and TikTok Shop keep people inside the app. So give influencers a code instead. ## Step 8 · Import Coupon Codes · bulk CSV - **Screen:** Import Coupon Codes · bulk CSV - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Assign coupon or promo codes in bulk from a CSV. One row per influencer, with the offer already attached. The same codes create over the API, and read back over MCP. ## Step 9 · Partner Report · every channel side by side - **Screen:** Partner Report · every channel side by side - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** See TikTok spend, conversions and revenue next to every other channel. Counted once by you, instead of once by each platform. The same report runs over the API, or straight from your AI agent over MCP. ## Step 10 · Dimensional Report · placement and campaign - **Screen:** Dimensional Report · placement and campaign - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Break TikTok down by placement, campaign and device. Then pick the metrics that matter: conversions and events here, click-to-conversion when you need it. Every grouping is available over the API and MCP too. ## Step 11 · Dimensional Report · placement and campaign - **Screen:** Dimensional Report · placement and campaign - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Paid TikTok drove 455 conversions. Your creators added 292 more between them. Read Events next to Conversions. Juno Ahmed turns 10 conversions into 3 events. Maya Rivers turns 18 into none. Volume tells you who is loud. Events tell you who is worth renewing. ## Step 12 · Dimensional Report · placement and campaign - **Screen:** Dimensional Report · placement and campaign - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** 608 conversions arrived on a tracking link. 139 arrived on a code. Those 139 never clicked anything: organic posts, TikTok Shop, in-app traffic. Luna Vega shows 88 conversions as a partner, but only 42 on VEGA30. The rest came from her link. One creator, both paths, one report. ## Step 13 · Dimensional Report · placement and campaign - **Screen:** Dimensional Report · placement and campaign - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Sub1 carries your campaign ID on paid traffic, and your creator traffic sits in its own row, so both are in one report. cmp9120553 returns 34 events on 147 conversions. cmp8841029 returns 20 on 146. Nearly identical volume, very different depth. That is where your next budget move comes from. ## Step 14 · Dimensional Report · placement and campaign - **Screen:** Dimensional Report · placement and campaign - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Sub2 is the placement, and this is where a thousand clicks with no conversions stops being a mystery. Search Feed converts less than For You Feed, but returns 29% events per conversion against 16%. TikTok Lite returns 2 events on 19. Exclude that placement and the budget goes back to work. ## Step 15 · Device Breakdown · dimensional report - **Screen:** Device Breakdown · dimensional report - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** Sub3 carries device, and TikTok traffic is overwhelmingly mobile: 643 of 747 conversions. Desktop is only 31 conversions, but returns the best event rate of the three at 19%. If checkout is slow on a phone, this is the card that tells you, and it tells you before the ad platform does. ## Step 16 · Dashboard · one count, every channel - **Screen:** Dashboard · one count, every channel - **In Everflow:** Media-buying integrations let Everflow credit the partner who earned the conversion across ad platforms. - **Tooltip:** One Count, Every Channel Your TikTok ads, your influencer codes and your affiliate traffic, all in the same report. So the conversation with the platform starts from your numbers.