# Google Ads Media Buying

Demo id: `c1a7d40e-9b3f-4d21-8e55-3f0a71c6b482`

See what your paid search is actually worth downstream

Play: https://demo.everflow.io/preview.html?id=c1a7d40e-9b3f-4d21-8e55-3f0a71c6b482
Share: https://demo.everflow.io/s/c1a7d40e-9b3f-4d21-8e55-3f0a71c6b482

Each step is the tooltip the visitor sees, a one-line description of the screen, and what that screen is in Everflow. Generated from `screens_json` — not a second CMS.

## Step 1 · Partner Report · paid buried in Organic

- **Screen:** Partner Report · paid buried in Organic
- **In Everflow:** Google Ads integration syncs Everflow conversions back to Google Ads for optimization.
- **Tooltip:** Drive Google Ads Toward Your Best Conversions Google Ads is happy to generate conversions for you. It often cannot tell which ones were high or low quality. Track what every click is actually worth after the sale, then feed that back to Google so it optimizes toward revenue instead of volume.

## Step 2 · Partner Report · paid buried in Organic

- **Screen:** Partner Report · paid buried in Organic
- **In Everflow:** Google Ads integration syncs Everflow conversions back to Google Ads for optimization.
- **Tooltip:** Every Google Ads click you pay for is landing in this Organic row. You are buying that traffic, and you cannot see it.

## Step 3 · Dimensional Report · by keyword

- **Screen:** Dimensional Report · by keyword
- **In Everflow:** Google Ads integration syncs Everflow conversions back to Google Ads for optimization.
- **Tooltip:** Google sees these conversions and calls the top row your best keyword. Everflow also tracks what happens after the sale. Not one of these turned into a repeat order, a subscription, or an upgrade.

## Step 4 · Dimensional Report · by keyword

- **Screen:** Dimensional Report · by keyword
- **In Everflow:** Google Ads integration syncs Everflow conversions back to Google Ads for optimization.
- **Tooltip:** This keyword converts a third as often, yet returns thirty-four of those later events where the top keyword returned none. Raise its budget in Google. Add the top keyword to negatives.

## Step 5 · Edit Offer · Revenue and Payout events

- **Screen:** Edit Offer · Revenue and Payout events
- **In Everflow:** Google Ads integration syncs Everflow conversions back to Google Ads for optimization.
- **Tooltip:** This is where those later events come from. The repeat order, the subscription, the upgrade, each one its own event with its own value.

## Step 6 · Conversion Mapping · Google Ads configuration

- **Screen:** Conversion Mapping · Google Ads configuration
- **In Everflow:** Google Ads integration syncs Everflow conversions back to Google Ads for optimization.
- **Tooltip:** Map each Everflow event to a Google conversion action, with a value that reflects what that customer is worth. Only the events you choose go back.

## Step 7 · Conversion Rules · Google Ads configuration

- **Screen:** Conversion Rules · Google Ads configuration
- **In Everflow:** Google Ads integration syncs Everflow conversions back to Google Ads for optimization.
- **Tooltip:** Not every conversion deserves the same weight. A rule can stop the event firing at all, or route it to a separate action with its own value. Here, leads from free email domains never reach Google.

## Step 8 · Google Ads Cost · campaign logs

- **Screen:** Google Ads Cost · campaign logs
- **In Everflow:** Google Ads integration syncs Everflow conversions back to Google Ads for optimization.
- **Tooltip:** Spend comes back the other way. Every campaign, every day, priced against the row it belongs to.

## Step 9 · Partner Report · Google Ads has its own row

- **Screen:** Partner Report · Google Ads has its own row
- **In Everflow:** Google Ads integration syncs Everflow conversions back to Google Ads for optimization.
- **Tooltip:** The Organic row is gone. Google Ads has its own row now, counted the same way as every other source you work with.

## Step 10 · Partner Report · Google Ads has its own row

- **Screen:** Partner Report · Google Ads has its own row
- **In Everflow:** Google Ads integration syncs Everflow conversions back to Google Ads for optimization.
- **Tooltip:** What Changes When Google Ads Connects

## Step 11 · Partner Report · Google Ads has its own row

- **Screen:** Partner Report · Google Ads has its own row
- **In Everflow:** Google Ads integration syncs Everflow conversions back to Google Ads for optimization.
- **Tooltip:** See What Your Paid Traffic Is Really Worth Bring your own Google Ads account and we will show you which keywords earn after the sale, not just at checkout.