# Conversion Events · what a working rule looks like

Demo id: `d10db02f-1097-4e07-89b7-856820c3e88e`

Play: https://demo.everflow.io/preview.html?id=d10db02f-1097-4e07-89b7-856820c3e88e
Share: https://demo.everflow.io/s/d10db02f-1097-4e07-89b7-856820c3e88e

Each step is the tooltip the visitor sees, a one-line description of the screen, and what that screen is in Everflow. Generated from `screens_json` — not a second CMS.

## Step 1 · Conversion Events · what a working rule looks like

- **Screen:** Conversion Events · what a working rule looks like
- **In Everflow:** An Everflow product screen in this interactive walkthrough.
- **Tooltip:** This is what you are looking for: an ngr value on each conversion for the player. One month positive, one negative — the negative is the month the player won. An empty column here means the data never arrived and the rule was never going to fire.